Free Website Audit

What we check

• 1. HTTPS / SSL Certificate

  Whether your site loads over a secure HTTPS connection. Google has been actively penalizing non-secure HTTP sites since 2018, and Chrome marks them as "Not Secure" in the address bar. If your visitors see that warning, most of them leave before the page even loads. Beyond rankings, payment processors, contact forms, and any login functionality require HTTPS to function safely. This is the single fastest fix on the list — most hosts now provide free SSL through Let's Encrypt.

• 2. Mobile Viewport / Responsive Design

  Whether your HTML includes the mobile viewport meta tag that tells phones how to render your site. Google switched to mobile-first indexing in 2019, which means the mobile version of your site is the one Google ranks. If your viewport isn't set, mobile visitors see a desktop-sized page squeezed into a phone screen — text too small to read, buttons impossible to tap. Over 60% of searches now happen on mobile, so a missing viewport tag is a slow-motion bleed of traffic.

• 3. Title Tag

  Whether you have a unique, descriptive <title> tag on your homepage. The title tag is the single most important on-page SEO signal — it's the blue clickable headline in Google search results, and it's what tab labels and bookmarks use. A missing or generic title (like "Home" or "Untitled Document") tells Google your page isn't worth ranking. A good title is specific, includes your main keyword, and reads like a real headline a person would click on.

• 4. Meta Description

  Whether your meta description is set. The meta description is the short paragraph Google shows under your title in search results. It doesn't directly affect rankings, but it has a massive impact on click-through rate — and click-through rate does affect rankings. Without one, Google auto-generates a snippet from your page text, and that snippet is rarely flattering. A well-written meta description acts like a free ad, written by you, sitting on the most valuable real estate on the internet.

• 5. Open Graph Tags

  Whether your Open Graph title and description tags are present. These control how your page looks when someone shares it on Facebook, WhatsApp, LinkedIn, Slack, or in iMessage previews. Without them, shared links show up as ugly URL strings or random page fragments — and people don't click on those. With them, your link gets a proper preview card with your headline, description, and image. For local SMBs that grow through word-of-mouth and social sharing, this is the difference between shares that convert and shares that disappear.

• 6. H1 Heading

  Whether your page has a single, clear H1 heading. The H1 is the main headline of your page, and Google uses it as a strong signal for what the page is about. Pages with no H1 confuse search engines; pages with multiple H1s dilute the signal. Beyond SEO, screen readers use the H1 to announce the page topic, so having one correctly set is also a basic accessibility requirement. One H1 per page, descriptive of the page content — that's the rule.

• 7. Structured Data (JSON-LD Schema)

  Whether your page includes structured data in JSON-LD format. Structured data is the machine-readable summary of your page that lets Google generate rich results — star ratings, FAQ dropdowns, business hours, product prices, event dates, recipe cards. Pages with proper schema take up more visual space in search results and routinely earn 30–40% higher click-through rates than pages without. For local businesses, LocalBusiness schema is the highest-leverage one — it feeds Google Maps, Knowledge Panel, and the local pack.

• 8. Robots Meta Tag (No Accidental Noindex)

  Whether your page is accidentally telling Google not to index it. This is one of the most common silent SEO killers — a developer or plugin sets a noindex robots tag while building the site, and forgets to remove it before launch. The page looks perfect to humans, but Google literally refuses to rank it. We've seen sites lose six months of traffic to a single forgotten noindex tag. This check confirms your page is actually allowed in Google's index.

• 9. Page Speed (Loads Under 3 Seconds)

  Whether your homepage finishes loading in under 3 seconds. Google's Core Web Vitals make page speed a direct ranking factor, and user behavior research is even harsher: 53% of mobile visitors leave a page that takes longer than 3 seconds to load. Slow pages don't just rank lower — they convert worse, even when visitors stay. Common culprits are unoptimized images, blocking JavaScript, and bloated themes. The good news is that speed is one of the most fixable problems on this list.